Southern Company Announces  Quarterly Dividend ATLANTA, Jan. 13, 2012 /PRNewswire/ -- Southern Company today announced a regular quarterly dividend of 47.25 cents per share on the company's common stock, payable March 6, 2012, to shareholders of record Feb. 6, 2012. This marks 257 consecutive quarters – dating back to 1948 – that Southern Company will have paid a dividend to its shareholders.