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Over Coffee

by Gay Wiley Shook
gayshook@mindspring.com

February 9, 2005

   Musing of the day:  American businesses are taking it on the chin in the publicity department these days. Management is seen as greedy and self-serving, pitching out retirees’ health benefits but reserving highly inflated golden parachutes for themselves. Stockholders, by and large, have watched this miserable state of events unfold over the past two decades or so and been unconscionably silent about it. “Ethics” has become such a squishy word that our legislators cannot even agree what they are supposed to do with it! Honesty and integrity must be in short supply, indeed. I do hope those desirable human attributes are not stone cold dead entirely.

    If the little details get screwed up, it makes me wonder about the big details and how they must be doing. For instance, I have had a Winn-Dixie V.I.P. card for many years. Nobody at the checkout register ever knew what that card was or what to do with it, but I still insisted upon using it. When my card expired at the end of last year, I threw it out because I am no longer a stockholder in that company and so had no expectation of being sent another card. Then in mid-January or so I got a letter from corporate Winn-Dixie explaining that my expired V.I.P. card was still good until 2006. Well, this was an embarrassing example of poor planning, wasn’t it? I thought, “What the heck,” and wrote Winn-Dixie back that I had already trashed my expired card, but if they wanted to send me another one, I would probably use it. I received a letter in response advising me that I have to be approved by the Regional Office and if I am approved, I should get a new V.I.P. card in about three to four weeks. Does that beat all? I never requested that card in the first place, they just sent it to me. They thanked me for writing and asked me to accept a coupon for use on my next trip to my local Winn-Dixie store, which the numb-nut “Customer Response Representative” forgot to include in the envelope.

     Years ago Winn-Dixie used to pay a dividend every month on the theory that their stockholders would go spend that money in the Winn-Dixie stores. Well, things have sure changed from those days! They went to quarterly dividends to save postage and then to no dividends because other supermarket chains are eating their lunch. The founders of that company are probably whirling in their graves.

* * *

     I have purchased a new pair of eyeglasses and a new pair of prescription sunglasses and just about fell over unconscious when I got the bill: $1,079. And that is with a discount of $106, I guess because I purchased two pairs at the same time on a cloudy day and came in on a Tuesday in the second month, wearing green. Highway robbery is what this is, my friends…if contact technology has advanced to the point where disposable lenses are a mere $18 a month, why do eyeglasses cost this much? Somebody in this supply chain is making obscene amounts of money off of us blind folks. There ought to be a sign in these eyeglass stores that says, “Bend Over! We are about to politely screw you and we’ll keep a straight face when we tell you what this stuff costs.”

* * *

      The United Peachtree Corners Civic Association (UPCCA) has a new Web site that is full of information about the Peachtree Corners area and the civic projects of UPCCA. Visit www.UPCCA.com when you have a chance. The next UPCCA general meeting, all are open to the public, is February 28, 2005 at 7:30 p.m. at Simpsonwood Conference & Retreat Center, 4511 Jones Bridge Circle in Peachtree Corners. Gwinnett County Commission Chairman Charles Bannister is the speaker. This is a good opportunity to hear his views on Peachtree Corners and the county as a whole. Good time to ask him any questions you may have as well.

       The UPCCA meeting on March 28, 2005 will feature “The Future of Peachtree Corners” and will include presentations from John Riddle, vice president for marketing of Gwinnett Hospital System; Mary Kay Murphy, Ph.D., Third District School Board Member; Rick O’Brien, president of Technology Park Atlanta; and someone from the county planning division, still to be determined. It promises to be a valuable meeting, chock full of information for homeowners.

       The UPCCA meeting on April 25, 2005 will deal with “Curb Appeal” of your house and yard. Eric King, landscape architect from Piedmont Landscape, is back by popular demand; the first UPCCA program he did on “Curb Appeal” was extremely well received even though it was on a dark and stormy night last year. Hope the weather is kinder this year.

       Hope all is well. Thanks for reading.

020905

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